Representation Analysis!

The AXE Body Spray is a product that targets young men from ages 18 to 30. The company attracts straight white men by using sexy women in their advertisements. This commercial focuses on several skinny females who are wearing very little clothing. The vast majority of the females are white, and they are running ambitiously towards a man. It is not revealed until the end of the advertisement, that the women are running towards the man because he is wearing the AXE Body Spray. This advertisement represents females terribly and uses their figures to attract males to their product. None of the females are ugly or overweight, which sends a bad message to the females watching this ad. Not only that, but it does not display a variety of races or ethnicities. It is commercials like this one that makes females believe they have to be white and skinny to be attractive, which is not true. The male lead of the advertisement is an average white man whom the company aims to target with their product. This ad is very stereotypical and does a terrible job of representing people from different ethnicities, social classes, ages, and body images. The company of AXE Body Spray could attract so many more costumers if they did a better job of representing people in society. The product could obtain the potential to be much more relatable.

In contrast to the AXE Body Spray advertisement, H&M does a great job of representing people in society. The idea behind the commercial is that "there are no rules in fashion." The company conveys this idea by showing a variety of people in a variety of clothing. It demonstrates all the possible looks that their clothing can capture and attracts all kinds of people. Within the advertisement, the representation is phenomenal. There are people of many different ethnicities, cultures, ages, genders, sexualities, and social classes displayed. Throughout the advertisement, the voice-over lists all the possibilities of H&M clothing. The advertisement does not exclude anybody and is very diverse. Audiences of this commercial will understand that H&M is a very inclusive company that designs its products for everybody. There are no limits within H&M. Overall, H&M does a great job with this commercial and sends a positive message to its costumers by using representation effectively.